Everyone on windows has a ‘default browser’ set. Windows knows this.
In case you want to run Google Chrome and open an url, (and not your other default browser), well, then just create a good old shortcut (windows .lnk file) with e.g. the name “url-link.lnk”.
With settings like:
Target:
"C:\Program Files (x86)\Google\Chrome\Application\chrome.exe" https://open.this.url.tld
and Start in:
"C:\Program Files (x86)\Google\Chrome\Application"
To publish something like that on a users’ desktop, just put this in a login script:
COPY \\SERVER\NETLOGON\url-link.lnk C:\Users\%USERNAME%\Desktop\url-link.lnk /Y
Now users can double click that and use the Google Chrome browser for the url https://open.this.url.tld (or any other you might like)
Hope this helps you!